Our research says:

High tech industries are facing the daunting challenge of keeping pace with speed of technological change, which is a risk for organizations’ growth prospects.

Customers of high-tech suppliers are undergoing a shift change. They are no longer satisfied with buying a discrete product / service or piece of software or hardware.

These customers instead want solutions to specific business problems. They’re especially interested in integrated platforms that combine hardware, software and services that use both to create unique digital experiences.

SMAC (Social Media, Mobile, Analytics, Cloud) is the new ‘mantra’ to transform the customer experience in Hi-Tech industry. As the acronym implies, these technologies are interrelated; when combined, the whole is greater than the sum of its parts; we call this combination the SMAC stack.

The key building blocks for digital transformation include SMAC, the Internet of Things, Big Data and fast IT platforms such as in-memory computing.

High Tech industry is increasingly looking at suppliers who are aware of and can adapt to this landscape.